On December 3-4, the World Trademark Review (WTR) hosted the Brand Strategy Asia in Hong Kong, which gathered experienced brand leaders, trademark professionals, policy makers, and legal advisers across Asia. The meeting aimed to discover the latest trends, share insights, and network with industry experts who are shaping the future of brand strategy. The Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment (QBPC) supported the event, and numerous QBPC member representatives attended.
In his keynote speech, QBPC Chair Michael Ding addressed the topic of “Ensure Brand Strategy in line with and Contribute to Business Strategy”. After elaborating on the relationship between business strategy and brand strategy, he suggested that corporate brand workers proactively participate in professional IP forums and associations while working together with the business departments to improve IP awareness and build up a better IP ecosystem. He also expected QBPC to have more collaboration with WTR as well as different IP stakeholders to improve and maximize the value of brand.
The meeting lasted for one and a half days. On the first day, there were five panel sessions respectively focusing on “Protecting your brand in an era of social commerce”, “Tackling counterfeiting in the digital age”, “Safeguarding your physical footprint in Asia”, “Defending your domain name portfolio”, and case scenario “Overseas infringement: what should you do next?”
On the second day, topics of “Navigating GIs on a global stage”, “Why Brand is not just a trademark”, and “Enhancing security and trust in your supply chain” were discussed.