The Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment (QBPC) has established a constructive relationship with the International Trademark Association (INTA). As an important component of the cooperation between the two parties, the QBPC Annual Best Case Sharing provided an excellent platform for global IP professionals to gain in-depth understanding of the best practices in China's IP law enforcement and valuable experience through wonderful presentations by industry experts.
On the morning of August 14, QBPC and INTA jointly hosted the 2024 Virtual Flash Briefing Series on QBPC Best Case Sharing - Part 1, which was moderated by Wang Yi, Vice Chair of QBPC Best Practices/Enforcement Committee. The two speakers from NBCUniversal and Richemont discussed criminal IP enforcement issues at both operational and strategic levels while engaging with the audience on related topics. More than 20 members and representatives from QBPC and INTA participated in the event.
First of all, Hongkai Zhang introduced the Case Against Producing and Selling Counterfeit Licensing Products of Universal Studios Parks. He listed three critical factors for the ultimate success of this case, namely pre-raid data analysis, actions against a whole supply chain, and seamless collaboration from the meticulous data analysis by the police in uncovering the network of criminals, to the prosecutor's skillful application of legal principles, and the court's judicious decision in setting new legal precedents. He concluded that the case highlighted the importance of a coordinated approach in combating complex crimes.
Subsequently, Niklas Fu shared the case of 2.19 Counterfeit Internationally Renowned Brand Watch Case (Noob Factory Case) and proposed several suggestions for rights holders in dealing with complex and severe counterfeiting and infringement. To cope with the concealment and decentralization of counterfeit gangs, rights holders could rely on big data and support of platforms to accurately identify targets, find or wait for suitable breakthroughs, create plans and make arrangement before actions, and strengthen exchanges with platforms and law enforcement agencies in order to form a synergy.
In the Q&A session, the participants exchanged their views with the two speakers on the handling of criminal cases, the sorting, investigating and evaluating of evidence, etc.